Hello and welcome!
Alexandria Main is for Glama Pusses who want gorgeous loungewear to take them from pool lounge to cocktail lounge. I don’t want you to cry in your Caipiroskas, but I must mention that the vast majority of garment workers in the world are trapped in a cycle of poverty because their wages are too low for them to live on. Yes, I agree that's kinda horrible. The antidote is called Consume Consciously. Which means, my chicken, that just as you do not like to buy eggs from battery hens, you have the freedom to buy clothes that no-one suffered to create.
Alexandria Main pieces are all made in Cambodia - a country that was tested by the brutality of Pol Pot's Khmer Rouge regime and the subsequent civil war that fairly recently resulted in the destruction of the economic, education and health system, and the deaths of around 1/4 of the population. I share this not to evoke pity, my darling, but rather to inspire your awe that a people could endure such horror and survive with spirits and hearts intact at all.
And so, this project that is Alexandria Main (named irrelevantly after the beaches of Alexandria Bay and Main Beach at Noosa in Queensland, Australia), was set up to work with Cambodian women to empower them financially. I've sought out production partners who care about their sewers and weavers, and who provide fair wages, training and a working environment that enriches their lives. This matters, not just because Karma, but because nothing is beautiful if it comes at the expense of another person.
This leads me to another point: sprinkling the sparkles; which means 10% of all Alexandria Main profits are donated to an organisation that exists to improve the lives of women and children in Cambodia. This is where you come in angel, because at checkout you get to choose where you would like to spread the love. There are three listed:
- Human and Hope Association, who empower their community in Siem Reap, Cambodia, through projects focused on education, community development and vocational training.
- Cambodian Children's Fund Child Protection Unit works to bring child abusers to justice and protect those who can't protect themselves.
- Friends International is a social enterprise with a mission to empower Cambodian children
Take a peek, see which one speaks to your heart and click away.
Nothing happens as a solo venture. These are the incredible people in Cambodia who make all the pretty clothes for Alexandria Main. Check them out and look them up:
Roxane Horton xx